Action, interaction, reaction,” is a decidedly European look at Interaction Design. I stumbled on this article by Nico McDonald, from the August 2001 issue of Blueprint, while working on my paper tonight.

Despite a few over-simplifications (such as suggesting that Bill Verplank worked at IDEO when the term Interaction Design was coined – it was IDTwo, which later merged to become IDEO), this was a very exciting article for me. Lots of allusion to the emerging opportunities in “physical interaction design.”

Be sure to read the whole thing. The second half is where it gets good. You may also want to check out the Acrobat version which is more attractive, though the article on the website has an expanded “Read On…” section. Enjoy!

Action, interaction, reaction