I went to the SFSU Bookstore this evening. They have Mac’s on display. I am now quite sure that I want one of these, with one of these.

…and to think, I work for Intel. I suppose I ought to be ashamed of myself, right? Not likely!

Although my wanting a Mac can’t be blamed solely on Intel, it can in part. Don’t believe me? Consider this:

Intel has long worked to perpetuate the idea that a PC is just a box of parts. Only recently (after the iMac turned out to be an enormous success) did Intel take steps to change this perception (see Intel’s Easy of Use concept PC’s).

The campaign bombed though. Only a few PC makers had the balls to release a “stylish” computer (Dell’s WebPC, for example) and they all failed. They weren’t successful because PC makers have engrained the idea that a PC is just a box of parts, so deep into the psyche of their customers that even they were unable to convince them otherwise.

Apple, on the other hand, seems to have always focused on -or at least, marketed- the idea that their products are things of value.

This all brings up an interesting point: don’t underestimate the power of your brand. This was essentially the idea behind the Crave conference, which incidentally, I missed.

Did anyone attend? Tell me about it!