…and dictionary.com proves my point, though this site has articles by a bunch of idiots who might argue otherwise.

Apparently, people in the online ad game (I chose “game” on purpose, since it’s clear from the articles that they have no idea what they’re doing) use “creative” to describe what they create. Also, the people who create “creative” are called “creatives.” What a horrible, twisted use of language.

Oh yeah, there is actually an article on that site entitled, “Big Banner Ads Rule“…and the guy is serious!