HCPI 2 - Dr. Clotaire Rapaille - Archetype Discoveries

(These are my notes from Clotaire’s talk at the Intel HCPI 2 conference.)

Dr. Clotaire RapailleArchetype Discoveries Worldwide

His book: “7 Secrets of Marketing in a Multicultural World

He made a lot of statements, but didn’t present enough, or in some cases any, data to support his claims. Some of them were:

  1. Many people have data that answers the wrong questions
  2. Reptillian products are those that people want, but don’t know why. They are products that are not targeted at a specific market segment.
  3. The structure is more important than the content of the message.
  4. Homebase – an important concept for Americans

He closed with this request: “Help me to become more human.”

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