Christina Wodtke, Peter Merholz & Jesse James Garrett are speaking at BayCHI-East next Tuesday evening.

`j0 Bechtel Engineering Center, Sibley Auditorium
University of California, Berkeley
Date and Time: 7.00 p.m., October 16th 2001

Speaker Bios:
Christina Wodtke is a Principal at Carbon IQ, a San Francisco
user-experience consultancy specializing in information architecture and
usability whose client list includes Atom Films, the Coca-Cola Company,
Intel, Shockwave.com, and Wine.com. She also contributes to Sitepoint, a
web-developer’s magazine, and publishes Gleanings, a semi-daily newsletter
on user-experience design issues.

Peter Merholz is a partner in Adaptive Path, a user experience consulting
firm. Before this, he served as Creative Director at Epinions.com, where
his team developed a best-of-breed information resource and community
site. Peter has also worked with Walmart.com, Studio Archetype, Organic,
iXL, and Voyager, ensuring the incorporation of user-centered design
principles that meet business needs. Peter’s published articles include
features for Internet World and Webmonkey, and he has spoken and served on
the board of Web design and information architecture conferences. He
publishes peterme.com, where he regularly discusses the business value of
user experience.

Jesse James Garrett is a founding partner of Adaptive Path, a user
experience consultancy based in San Francisco. His contributions to the
field of information architecture include the Visual Vocabulary, an open
notation system for information architecture documentation that is now used
by organizations around the world. Since 1995, Jesse has worked on Web
projects for companies such as AT&T, Boeing, Motorola, Hewlett-Packard, and
National Public Radio. Jesse’s book, “The Elements of User Experience,”
based on his acclaimed model illustrating the relationship between strategy
and design, is forthcoming from New Riders Publishing.

About BayCHI-East: BayCHI-East is the East Bay arm of the BayCHI
organization. BayCHI-East events are held mostly on the Berkeley campus and
occasionally at other locations in the East Bay. The talks are free and
open to the public. For questions about the organization and updates about
events, go to http://www.baychi.org/bof/east/

Directions
Directions to Sibley:
http://www.sims.berkeley.edu/~sinha/baychieast/directionstoSibley.htm
Map of Berkeley – http://www.berkeley.edu/map/maps/CD34.html
Directions to Campus – http://www.berkeley.edu/visitors/traveling.html
Information about Parking around Berkeley –
http://www.berkeley.edu/visitors/parking.html