I finished Don Norman’s book, “The Invisible Computer“, a few weeks ago. I figured I should recommend it, since I thought it was so good.

A large portion of the book is focused on an issue that I’ve been working on lately. Namely, changing the culture of our organization, such that our Management recognizes that while Marketing may “know” the user, they do not necessarily know about software design.

Making this change is difficult to do, as Norman highlights on page seventeen, “Technological Change is Simple; Cultural, and Organizational Change Is Hard.” This is especially true at Intel!

I made my first steps towards enacting this change during the work I did on the Intel® E-mail Effectiveness Coach.