Brad is a collaborative Design and Product Director recognized for setting design vision, advancing product strategy, and building high-performing teams that deliver exceptional user and product experiences.
Key leadership traits:
- Strategic Leadership—Brad develops and drives the overall product design vision, aligning it with business goals and user needs.
- Team Development—Brad mentors and inspires staff, building a high-performing design team and fostering a culture of creativity, design excellence, and impact.
- Design Excellence—Brad is hands-on, coaching managers and team members to continually improve their craft and deliver exceptional experiences.
- Cross-Functional Collaboration—Brad partners closely with product, engineering, analytics, and user research teams to lead the organization’s strategy, delivery, and health. He also collaborates with brand and marketing to enhance customer experiences.
- Customer Insights—Brad leverages qualitative and quantitative research to inform design decisions and continuously improve product experiences.
- Metrics-Driven—Brad uses design to drive critical business metrics and KPIs.
Professional Bio
Updated January 31, 2025
Brad has been called an empathic, high-EQ leader who cares deeply about his team and their development. He excels at building inclusive, cross-organizational culture and is a calm, stable presence with a cheerful disposition and a positive outlook.
In his recent roles, he led teams of designers, researchers, writers, and product managers to create outstanding user experiences across mobile, web, connected hardware, and physical environments.
In the past, he's worked with Intel, Stanford University, LinkedIn, AppFolio, Bindo (a company he co-founded), Equinox, Weight Watchers, Clover, and FORME.
In his most recent role as Director of Product Design at iHealth Labs, he led a team of designers in the creation of solutions for chronic health condition management.
Brad spent his childhood in upstate New York and attended Clarkson University, where he graduated with honors.
In the subsequent years, he lived in northern and southern California, Hong Kong, and New York City. These days, he lives in beautiful San Francisco, USA. 🌁
Outside of work, Brad is an advocate of libraries and public transportation. He is also a food enthusiast and is into singing, backpacking, biking, skiing, and anything that gets him in the water.