About Brad Lauster


Brad is a calm, engaged, high-EQ leader energized by setting UX strategy and vision, advancing inclusive company culture, and building high-performing teams.

The ol' third-person professional bio:

Brad is a seasoned UX and Product leader with deep experience in fitness/wellness and payments/point-of-sale. In both industries, he has held Director-level managerial roles.

Brad is an empathic leader who cares deeply about his team and their development. He excels at building inclusive, cross-organizational culture and is a calm, stable presence with a cheerful disposition and a positive outlook.

In his recent roles, he led teams of designers, researchers, writers, and product managers to create outstanding user experiences across mobile, web, connected hardware, and physical environments.

In the past, he's worked with Intel, Stanford University, LinkedIn, AppFolio, Bindo (a company he co-founded), Equinox, WeightWatchers, and Clover.

In his most recent role at FORME, as their Director of User Experience, he created new experiences around fitness and personal training.

Brad spent his childhood in upstate New York and attended Clarkson University, where he graduated with honors.

In the subsequent years, he lived in Hong Kong and New York City. These days, he lives in beautiful San Francisco, USA. 🌁

Outside of work, Brad is an advocate of libraries and public transportation. He is also a food enthusiast and is into singing, backpacking, biking, skiing, and anything that gets him in the water.