About Brad Lauster

Professional Summary

Brad is a collaborative, customer-obsessed UX and CX leader known for setting vision, establishing operations, nurturing and scaling high-performing teams, and delivering exceptional user experiences at all customer journey stages.


Brad has been called an empathic, high-EQ leader who cares deeply about his team and their development. He excels at building inclusive, cross-organizational culture and is a calm, stable presence with a cheerful disposition and a positive outlook.

In his recent roles, he led teams of designers, researchers, writers, product managers, and customer service professionals to create outstanding user experiences across mobile, web, connected hardware, and physical environments.

In the past, he's worked with Intel, Stanford University, LinkedIn, AppFolio, Bindo (a company he co-founded), Equinox, Weight Watchers, and Clover.

In his most recent role at FORME, as their Director of User Experience, he stood up the User Operations and User Experience teams and created new experiences for connected fitness and personal training.

Brad spent his childhood in upstate New York and attended Clarkson University, where he graduated with honors.

In the subsequent years, he lived in northern and southern California, Hong Kong, and New York City. These days, he lives in beautiful San Francisco, USA. 🌁

Outside of work, Brad is an advocate of libraries and public transportation. He is also a food enthusiast and is into singing, backpacking, biking, skiing, and anything that gets him in the water.